After many restarts on the Zynga Portal experience, I took the initiative to pitch a concept that would greatly shift the user facing focus of the project.

The Zynga Home Screen was a concept which would replicate all of our existing feature set, changing the metaphor from a very familiar social platform to an isometric game-like experience.

Game boards, profiles, news feeds, communications would all have a metaphorical representation within this more playful version of the portal. All with the precedent that we would make everything cross platform from mobile to desktop from the start.